The journal

Building solo, in the age of AI.

What I learn shipping products alone: from code to cash, distribution, AI as a teammate, and fitting all of it around family life. No bullshit.

Studio · 6 min read

Writing every day as a solopreneur: discipline or system?

A raw look back at 6 months of daily writing as a solo founder: why discipline collapses, and how a system replaced it.

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Du code au cash · 10 min read

Recurring revenue as a solo: MRR without an agency, without the bullshit

Building MRR solo without raising funds or hiring: 3 concrete models, a 90-day sequence, zero hype.

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Solo & IA · 9 min read

My minimalist AI stack: the only tools that actually matter when you work alone

Stop testing 40 AI tools. An effective solopreneur needs just 3 or 4 — well-chosen, well-mastered. Here's my current stack, what I cut, and why fewer tools produce better results.

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From code to cash · 10 min read

Sell before you build: pre-selling without the bullshit

Pre-selling a digital product is the only anti-flop insurance a solo solopreneur has. Here are the scripts, the thresholds, and the concrete tools.

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AI Transformation · 10 min read

No-code, low-code, AI: the end of developer dependency

No-code + generative AI have made the external developer optional for 80% of use cases in a solo studio. Here's how, and which tools to use.

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Freedom · 9 min read

Working 4 hours a day: reality or fantasy for a solopreneur?

Working 4 hours a day: myth sold by gurus or an achievable goal for a serious solopreneur? We break down the numbers, the real conditions, and how AI is redrawing the productivity ceiling for solo operators.

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Distribution · 7 min read

Content as a sales channel, not a branding strategy

Solo content must convert, not just exist. Here's how to reconfigure your production to make it a real sales channel.

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Studio · 10 min read

Building a digital product solo in 30 days: an unfiltered retrospective

Building a digital product solo in 30 days: method, real numbers, actual blockers, and what AI made possible — no bullshit.

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Papa solopreneur · 10 min read

Solopreneur taxes in France: what nobody actually explains

Micro, SASU, EURL, social charges, VAT: tax in France is a maze for solopreneurs. Here's what no one tells you before you start.

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Solo & AI · 9 min read

AI as a filter, not a generator: the distinction that changes everything

The most powerful use of AI when you're working solo isn't producing content — it's eliminating noise, sorting signals, and preserving your mental bandwidth for the decisions that actually matter.

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From code to cash · 10 min read

Bill your expertise, not your time: the mandatory shift for solopreneurs

Selling hours locks you into a structural glass ceiling. Here's how to switch to value-based pricing as a solo.

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From Code to Cash · 10 min read

The MVP Is Dead: Build a Minimum Viable Audience First

Why the 'build first' reflex kills solo projects before they even launch — and how the MVA radically changes the equation.

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Studio · 10 min read

One-person businesses in 2025: what the numbers really say about the solo wave

The 2025 data on one-person businesses is unambiguous: the solo wave is structural, not anecdotal. Here's what the numbers really say.

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Distribution · 9 min read

Betting on a single distribution channel: risky gamble or winning strategy for the solo?

Diversifying your distribution channels sounds prudent. For a solopreneur, it's often the best way to never really take off on any of them.

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AI Transformation · 7 min read

Automate your research with AI: stay informed without drowning

Automating your research with AI means reclaiming 1 to 2 hours a day lost to scrolling. Here's an actionable system you can set up in under an hour.

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Solopreneur dad · 10 min read

The solopreneur's silent burnout: when freedom becomes an invisible cage

Solopreneur burnout: why total freedom drains you as much as an open-plan office, and the concrete guardrails that help you last.

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Distribution · 10 min read

The public journal as a business asset: build your audience before your product

Publicly documenting what you build is the most underused distribution strategy among French-speaking solopreneurs. Here's why, and how.

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Solo & AI · 10 min read

AI as a second brain: offload your working memory to stay in flow

Offloading low-level cognitive load to AI frees your working memory for the real work. Here's how to do it in practice, solo.

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From code to cash · 9 min read

Why the solopreneur must charge premium (or die a slow death)

Charge low, and you sentence yourself to chasing revenue without ever building anything. Here's the economic logic every solopreneur needs to understand.

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Solo & AI · 9 min read

External systems, not willpower: surviving solo with a newborn

A baby just arrived. Here's the real inventory of the systems that keep SEK running without me — and the 3-week test to find out if your business actually stands on its own.

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Solo & AI · 9 min read

Extract judgment, not answers: using large AI models well

Frontier models aren't for generating content at scale. They're for writing the standards your cheap models will apply afterwards.

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Solo & AI · 9 min read

Distribution before product: the most expensive lesson in solopreneurship

Building a perfect product without distribution is digging your own grave. Here are the 3 realistic channels for solo founders, their real time horizons, and how to avoid the mistake that kills most micro-SaaS.

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Solo & AI · 10 min read

One product per month: the solo studio method (and why it works)

Shipping one product per month as a solo founder is doable — as long as you have the right infrastructure. Here's the concrete method behind SEK studio.

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Distribution · 7 min read

Protecting your unique voice when AI generates all the content

AI churns out content at scale. How do you keep a unique creator voice that holds up against the flood? Here's what can't be generated.

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Freedom · 6 min read

Going solo, isolation is the #1 trap: how I fight it

You left the 9-to-5 to be free. No more pointless meetings, no more office politics, no more manager signing off on your time off. And then one morning, you…

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Transformation IA · 6 min read

AI Is Not a Substitute for Thinking (And That's a Good Thing)

AI amplifies thinking but doesn't replace it. Discover why keeping your critical mind sharp when using AI tools is essential, with concrete guardrails to make sure you never outsource your reasoning.

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Solo & IA · 9 min read

AI as a Deep Work Teammate: My Concrete Workflow

A real, reproducible workflow where AI amplifies the solopreneur's deep work without replacing human judgment.

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Solo & IA · 6 min read

Why You Spend 90% of Your Time on 10% of the Real Work

You work 10 hours a day and yet nothing really moves forward. The problem isn't the volume — it's the target. Here's how to spot the 10% of tasks that generate 90% of your results, and delegate the rest.

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Papa solopreneur · 6 min read

Dad solopreneur: family constraints as a competitive advantage

When you're a dad solopreneur, time is tight. But that constraint forces choices most entrepreneurs never dare to make — and that's precisely what makes you sharper.

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Freedom · 6 min read

The real freedom of the solopreneur: cutting the grant cord

Solopreneur independence isn't built on grant applications, but on a product that sells. Here's why cutting the grant cord is the real act of freedom.

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Distribution · 6 min read

The real moat is no longer code: what AI has commoditised

AI has made code abundant. For an indie maker, the defensible advantage has shifted to distribution, audience, and voice. Here's how to build this new moat.

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Du code au cash · 9 min read

From code to cash: going from "I can code" to "it pays the bills"

A concrete guide to turning a technical skill into real income. No funding, no existing audience, no bullshit.

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Solo & IA · 6 min

Solopreneurs & AI at work: 18 statistics for 2026

18 sourced statistics on the one-person economy and how AI lets a single founder do the work of a team — solopreneur growth, solo-founder rates, AI productivity gains. Free to cite.

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Solo & AI · 9 min read

Singularity companies: the end of hierarchical management in 12 months

The hierarchical business model is collapsing under agentic AI. Discover what a singularity company is — 1 human + N agents — and why this model is replacing traditional management.

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Solo & IA · 9 min read

The solopreneur wave: why the one-person business is exploding

Backed by MBO Partners, McKinsey and Gartner data: why the one-person business is exploding in 2026 and how a solo founder armed with AI does the work of a whole team.

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